Partners
A cultural and commercial platform for architecture. Partnership places a brand among the people who specify, commission and build, and among the public who live with what they make.
Audience
Architects and interior designers decide what a building is made of. Developers, investors and private clients decide that it gets built. Around them is an informed and affluent public that follows design and culture closely, and who for most partners are the customer. TAF brings those groups together while the decisions on a project are still open.
Reach
The fair draws an international audience that travels for it, and the programme continues through the year in other cities. A partnership reaches a partner’s clients in more than one market, and over more than the days of the fair.
Culture
Architecture is a cultural subject with commercial consequence, and the fair is built to hold both. A partnership can take the form of research, a talks series, a commission or a prize — work a brand can put its name to in public, and which puts it in the room with the people it wants to know.
Brand strength
The fair is selected, and the standard of the work on show sets the standard for everything around it: the programme, the design, the company a partner keeps. Partners are few, and each partnership is built around what that organisation is trying to achieve.
Partnerships for the inaugural edition are being formed.
To discuss one, get in touch.